Red Bull Stratos is an example of how Red Bull helps its athletes to achieve their professional goals, and the program is one that Red Bull developed together with Felix Baumgartner over the last five years. "Felix is one of the first Red Bull athletes. Detroit Tigers Top 10 Photos of the Year: 3 Joe Jimenez closing it down. As with any sport – despite state of the art precautions - there are inherent risks. The most important day in Spring Training. "Red Bull has a very special, direct, personal relationship with each one of its athletes and is pleased to enable them to fulfill their dreams. ![]() With the leadership of Red Bull Stratos technical project director, Art Thompson, a world-leading team of scientists, engineers and experts in aerospace medicine have been assembled to not only create the equipment necessary to help Felix reach his personal goal of freefall from 120,000 feet, but also to have the ability to deliver valuable physiological data to the scientific community." Red Bull, Zeringue said, is of course very aware of the risks in such feats. Just don't call it a sponsorship: According to Red Bull spokesperson Maddy Zeringue in an email, "The Red Bull Stratos mission is a professional flight test program. Of course, the stunt did more than just generate buzz for the Red Bull brand-just ask the millions more who now know who Felix is. "This is really about generating some buzz around a newsworthy event and doing so in a way that adds to the longstanding positioning of the brand that 'gives you wings,'" Andrews said. Red Bull supports about 600 athletes worldwide (120 in the U.S.) in 160 different kind of sports and invests about one third of its turnover in marketing. ![]() In Pictures: Felix Baumgartner's Leap From The Edge Of Spaceīeyond that, a stunt like this-dangerous, to be sure, but consistent with the other life-threatening events Red Bull sponsors-presents little downside for a company that is no stranger to renegade marketing. See all Daylife.latest photos, Photo Gallery, Album, Latest Pictures, Best News Photos, Images on Daylife at Firstpost.
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